Greensboro/Winston-Salem/High
Point, North Carolina
According to the 2000 census, the population of the
8-county Greensboro/Winston-Salem/High Point
metropolitan area was 1,251,500, an increase of
20,100, or 1.8 percent, annually since the 1990 census.
Nearly three-fourths of the growth was the
result of in-migration. Although Guilford County
accounted for 37 percent of the absolute increase in
population, Davie County, just west of Winston-Salem, was the fastest-growing county with a 25-percent increase.
Nonagricultural wage and salary employment in
the metropolitan area totaled 648,700 for February
2002, a decrease of 9,000 jobs, or 1.4 percent, from
February 2001. Significant job losses in retail trade
and in manufacturing were accompanied by cutbacks
in nearly every other major segment of the
local economy, resulting in a substantially higher
unemployment rate. The February 2002 unemployment
rate of 6.1 percent was almost 2 percentage
points higher than the rate observed 1 year ago and
was the highest rate since the mid-1980s.
Manufacturing’s share of area employment declined
over the past 10 years and now represents barely
one-fifth of total employment. Furniture and textiles,
once the dominant manufacturing industries,
now have a much-reduced share of total manufacturing
employment. During the past 24 months,
layoffs and plant closings involving area textile
companies have accelerated in response to the
national recession and increasing competition from
imports. Cutbacks were announced at 21 area textile
operations accounting for 5,750 job losses; several
of the major textile firms in the area have entered
into bankruptcy proceedings.
Many observers believe that the local economy’s
future depends on replacing traditional industries,
such as furniture, apparel, and textiles, with new
lines of business. Some foresee the location of the
Federal Express hub at Piedmont Triad International
Airport as the solution to structural deficiencies in
the local economic base. The hub, scheduled to
begin construction later this year, will eventually
employ 1,500 workers, with additional jobs coming
from nearby firms expected to take advantage of the
hub’s distribution facilities.
The sales housing market in the metropolitan area
has been mixed. Building permits for new single-family
homes totaled 8,267 in the 12 months ending
March 2002, up a modest 1.2 percent from the previous
12-month period. Most of the construction is
taking place in Guilford and Forsyth Counties,
where major cities are located. According to
Multiple Listing Service data released by the North
Carolina Association of REALTORS®, existing home
sales in the Greensboro/Winston-Salem/High Point
area were down 5.7 percent to 9,467 homes in 2001,
and the median sales price in the metropolitan area
was up 2.6 percent to $132,700 from 2000, according
to the NATIONAL ASSOCIATION OF REALTORS®.
Although interest rates approaching record lows
buoyed new home sales in 2001, local observers
reported that the sales market in 2002 could be
adversely affected by continued high levels of unemployment.
Trends since September 2001 appear
to confirm this scenario. For the 6 months ending
March 2002, the annualized rate of new home construction
declined by 5 percent, whereas unemployment
increased to 6.1 percent during the period. The
inventory of unsold homes in the city of Greensboro
and the surrounding area also was relatively large at
the end of March, and the sales price for existing
homes was off 3.5 percent in the first quarter of
2002 from last year.
In contrast to the trend in single-family production,
construction of multifamily units has accelerated
since September 2001. Building permits were issued
for 2,345 multifamily units in the metropolitan area
during the 12-month period ending February 2002,
an increase of 75.4 percent from the previous 12-month period. Nearly 70 percent of total multifamily
activity occurred within Guilford County. There
are presently 1,390 new apartment units under
construction and 1,132 proposed units in the area,
a total far exceeding the 1,350 units absorbed on
average during the past 5 years. The most active
submarkets are southwest Greensboro, High Point,
and southwest Winston-Salem.
Given typical levels of absorption in recent years,
this level of new unit production is certain to result
in substantially higher vacancy rates. The latest
Apartment Market Report for the metropolitan area
from Carolinas Real Data shows a vacancy rate of
10.8 percent as of March 2002, up from 8.3 percent
in September 2001 and 8.0 percent in March 2001.
The current March vacancy rate of approximately
11 percent is the highest such rate since the surveys
began in the early 1990s.
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