Marketing and attracting prospective residents is an important function of the housing manager. Although some managers have long waiting lists of eligible applicants, other managers need an aggressive and carefully planned marketing strategy because of the age, location or image of their development or because of the rent structure in their local housing market. This workshop strives to enable you to prepare and implement comprehensive marketing plans. Accordingly, it has four overall goals:

1. To enable you to locate prospective residents,
2. To enable you to adopt the most economical method of reaching the most qualified prospects,
3. To enable you to comply with Federal equal employment opportunity requirements,and
4. To enable you to successfully work with prospective residents during the marketing process.

This report is part of the collection of scanned historical documents available to the public.