New Product Adoption in Home Building

Manufacturers are often slow to adopt new technology in the residential housing industry, which limits their ability to achieve the productivity advances experienced in other industries. To help manufacturers understand this problem, and to facilitate the use of new technologies in the homebuilding sector, PD&R recently released New Product Adoption in Housing: Guide for Manufacturers.

From lessons learned through interviews, focus groups, and case studies, this guide takes an inside look at today’s home building industry and provides tips for manufacturers looking to commercialize an innovation. The authors make five recommendations to residential housing manufacturers who wish to employ a new idea or technology successfully: